Cavo Tagoo Mykonos

Year:

2015 – Present

Location:

Mykonos, Greece

Services:

Content, Performance, Social

Cavo Tagoo Mykonos is renowned as one of the finest hotels in Greece.

Nestled in the heart of Mykonos, this luxurious hotel offers breathtaking views and an unparalleled stay in its exquisite rooms. Our company assumed social media management in 2015 when the hotel had 2,000 followers and limited engagement.

Fast forward to April 2026, we’ve propelled the hotel’s following to an impressive 2.1 million in a remarkably short period, making it the most followed hotel in the world. Engagement and bookings have surged by almost 200%.

Leveraging effective performance marketing, crafting captivating new content, and collaborating with viral content creators, we’ve significantly bolstered Cavo Tagoo Mykonos’ presence on social media.

The Strategy

Our starting point wasn't content. It was desire. Guests don't book Cavo Tagoo because they were searching for a hotel in Mykonos. They book it because they saw it somewhere and couldn't stop thinking about it. So we built a content system designed to do one thing: make people want to be there. Every image, every caption, every collaboration was chosen to produce that feeling. Not to inform. To obsess.

What we did

We approached Cavo Tagoo across three fronts: social, content, and performance. Each one distinct, but built around the same idea, that the hotel's visual world was its most powerful commercial asset, and our job was to put it in front of the right people, consistently, over time.

Results

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When we started in 2015, Cavo Tagoo had fewer than 2,000 followers and almost no organic reach. Today it sits at 2.3 million.

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Direct bookings and engagement both nearly tripled over the course of the partnership. Guests were no longer arriving through OTAs first.

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In June 2019, Cavo Tagoo became the first hotel in the world to reach 1 million followers on Instagram, a milestone no hotel had hit before. It has held its position as the most followed hotel in the world ever since.